Greenwashing, Green Marketing, and Evidence-Based Sustainability Communication – the ECO Nexus project
Abstract – Although there is often no solid data foundation,
the literature shows an increase in the use of 'green' and
'sustainable' labels due to the pressure exerted in aligning
with the European Green Deal. The relationship between
greenwashing, green marketing, and evidence-based
marketing is explored through the ECO Nexus project. We
propose a conceptual framework that targets the connection
between the design of these green messages, the quality of
environmental data, and the credibility of sustainability
information. The results outline support transparent
communication, verifiable through the subsequent creation
of practical guidelines.
Keywords: Greenwashing, green marketing, ECO Nexus
project, evidence-based sustainability communication,
circular economy
Circular Supply Chains for Industrial Symbiosis: Product Redesign, Reuse and Transformation Pathways
Abstract: Product redesign, reuse and transformation
pathways are important in the circular economy chain.
Therefore, it is important to identify the connection between
them. The research presents a systemic review of specialized
literature using the most current research undertaken. The
research results show that cross-domain interactions are
missing or partially addressed. The link between
transformation pathways and the other four domains has
received little attention. This paper provides a comprehensive
picture of the importance of circularity and industrial
symbiosis.
Industrial Symbiosis as a Green Corridor For Small Communities: The Econexus Model
Sustainable actions to transform waste into resources are current concerns for local, national, regional and global communities. Practices for managing water, energy and material flows are concerns for local communities. These concerns are integrated within research that aims to achieve a technology transfer from research organizations to industry and to constitute a coherent model.
Evaluation of Coalition for Advancing Research Assessment Principles in the Research Filed of Circular Water Management
This article examines the integration of sustainability principles, waste recovery strategies, and modern research assessment approaches to advance circular economy objectives.
This article examines the integration of sustainability principles, waste recovery strategies, and modern research assessment approaches to advance circular economy objectives.