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Abstract – Although there is often no solid data foundation, the literature shows an increase in the use of 'green' and 'sustainable' labels due to the pressure exerted in aligning with the European Green Deal. The relationship between greenwashing, green marketing, and evidence-based marketing is explored through the ECO Nexus project. We propose a conceptual framework that targets the connection between the design of these green messages, the quality of environmental data, and the credibility of sustainability information. The results outline support transparent communication, verifiable through the subsequent creation of practical guidelines. Keywords: Greenwashing, green marketing, ECO Nexus project, evidence-based sustainability communication, circular economy

Abstract: Product redesign, reuse and transformation pathways are important in the circular economy chain. Therefore, it is important to identify the connection between them. The research presents a systemic review of specialized literature using the most current research undertaken. The research results show that cross-domain interactions are missing or partially addressed. The link between transformation pathways and the other four domains has received little attention. This paper provides a comprehensive picture of the importance of circularity and industrial symbiosis.

Sustainable actions to transform waste into resources are current concerns for local, national, regional and global communities. Practices for managing water, energy and material flows are concerns for local communities. These concerns are integrated within research that aims to achieve a technology transfer from research organizations to industry and to constitute a coherent model.

This article examines the integration of sustainability principles, waste recovery strategies, and modern research assessment approaches to advance circular economy objectives.

This article examines the integration of sustainability principles, waste recovery strategies, and modern research assessment approaches to advance circular economy objectives.